Market Segmentation Essay Example

Market Segmentation Essay Market segmentation is defined as a company which are trying to divide the market into different parts according to its distinct needs,resources,locations and buying attitudes. It have four main tpoics:segmenting consumer markets,business markets,international markets and requirements for effective segmentation. I think the most interesting part of market segmentation is consumer markets segmentation. Different consumers have different needs according to geographic,demographic,psychographic and behavioural variables. If the consumer markets can be divided extinctly according tothose four parts, it will become easier for the company to meet the different needs of the consumers to raise the efficiency of the company and can also make their production comprehensive. It is a good way to improve the economic level of a company. Market targeting is the step after market segmentation. After the market is divided into different part, the company will evalute the various segments, trying to decide how they can serve the segmens best. I also has three factors: segment size and growth,segment structural attractiveness and company objectives and resources. In my opinion, I think the factor that empahsize on companys obkectives and resources is the most interesting part. Although the company may have the ambitious to develop its market in a very attractive segment, it is likely to be dismessed becaused of the limit of the cmpanys resources and objectives. If the company lack the skills or the company ignored its long-run objectives, it is hard to succeed. We will write a custom essay sample on Market Segmentation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market Segmentation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market Segmentation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Position is the way the product is defined by consumers on important attitudes. The place the product occupies in consumers mind is accordng to its competing products. Consumers nowadays like to buying products according to the brand position in their mind, such as safety, confort, luxury and so on, which I think is a way I am interested in. According to this phenomenon, the company care trying to establish their own brand image in the consumers mind in order to attract them. I think the most difficult thing for me to understand in market segmentatin is how a company can divide so many consumers in different groups. Because in todays society, peoples needs are various, it is hard to gather everyones interest in one place. Also in position, i is hard for me to underatand how a company can extinct themselves with thier compete company with the brand. It is usual for people to compare the products before they buying them. What can we do to make the consumers choose our product with the brand in the consumers mind?

The Lady with the Dog and The Garden Party Essays

The Lady with the Dog and The Garden Party Essays The Lady with the Dog and The Garden Party Essay The Lady with the Dog and The Garden Party Essay In daily life, one is constantly presented with obstacles, challenges, and opportunities. It is what One does with these occurrences that defines One’s character. In order for change to occur within a person, acceptance is necessary. ‘The Garden Party’, written by Katharine Mansfield and ‘The Lady With the Dog,’ written by Anton Tchekhov were short stories that focused on the outcome of the choices One makes based on prior experiences. The two stories had one main theme in common: acceptance. In the stories both of the main characters experience substantial change and they are different at the end of the story than they were at the beginning. Within their stories, Mansfield and Tcherkhov write about how key events in One’s life can influence the acceptance of change. Their writings tell a story of the importance of letting go of pre conceived ideas, and they both conclude with the realization of acceptance in the lives o f their characters. The main characters of the short stories come from different worlds, one innocent and childish, and one harsh and unforgiving, but both characters experience a similar journey towards acceptance. The journey of Moscow-born Dmitri Gurov, Tchekhov’s character, begins by explaining his passion for women. When describing Gurov’s relationship with his wife, Tchekhov managed to communicate the deep set issues of Gurov as he â€Å"[c]onsidered her unintelligent, narrow, inelegant, was afraid of her, and did not like to be home.†(pg #) One can gather from the description of the woman that he loves that Gurov does not have a lot of respect for her. Gurov â€Å"[h]ad begun being unfaithful to her long ago- had been unfaithful to her often, and, probably on that account, almost always spoke ill of women, and when they were talked about in his presence, used to call them the lower race.† (pg #)These quotes establish Gurov as misogynistic, but it is important to consider that he did not start off

Case of analysis report TESCO Essay Example | Topics and Well Written Essays - 4000 words

Case of analysis report TESCO - Essay Example It reveals the point where the company is capitalizing to succeed and possible lapses that may be costing the company. The paper also gives recommendations pertaining to the analysis, which leads to a concluding comment. Therefore, Tesco has to watch out on its environment (internal and external), PR actions, and strategic positioning to ensure that they are better placed to survive, grow and perform excellently in already saturated UK market and in its international operations as well. Tesco PLC is considered the one of the top ranking supermarket chain and the top ranking on online grocery in the UK and around the world, in terms of size, and revenue. It operates internationally in about 15 countries. In regard to the UK market, Tesco stands as the market leader enjoying a market share of approximately 30% (Tesco Corporation, 2014). The company uses the slogan ‘Every little helps’ to ensure their customers get the value of their money. In so doing, the company attempts to win and sustain their lifetime loyalty. This has the company grow, start operations in new markets, and earn remarkable profits international markets such as China, Hong Kong and Japan. Some of its efforts include Tesco Metro, club card and Express. In this report, an analysis is done of the external and internal environments, PR orientations, and alternative strategies are discussed and recommended. Due to its global presence Tesco is subject to political and legislative environments prevailing in concerned countries. For Instance, the UK government stipulates that the retailers offer equal opportunity employment that does not discriminate against anyone in terms of race, sex, ethnicity, age, and disability (Balchin, 1994, p. 43). This coupled with increased population calls at large retailers such as Tesco, Asda and Sainsbury to reconsider the way they treat